Category Archives: Keywords

Keyword Search Volume: Why It Matters in SEO?

What is keyword search volume? Keyword search volume refers to a number of searches for a given keyword during a selected time frame (usually a month). In most keyword research tools, the number of searches is an average value based on the last 12 months. Why should you care about search volumes? The search volume of a keyword… Read More »

9 Free Keyword Research Tools (That Aren’t Junk)

Let me start with a warning: This list does not feature ALL free keyword research tools out there. You definitely won’t find QuestionDB here, which is listed in so many posts although it gives you *amazing* 9 keyword suggestions in their free version. And don’t even get me started on Soovle… 😀 (although I love the 90s vibe)… Read More »

LSI Keywords: Why They Don’t Matter for SEO

Let’s cut right to the chase: Latent semantic indexing (which is what LSI stands for) is a real thing. LSI keywords? Nothing more than an SEO myth… Of course, you may ask: Then why are you even bothering to write a post about LSI keywords? Fair question. Here’s why: It’s important to dispel the myths around LSI keywords… Read More »

What Is Keyword Stuffing in SEO & Why Is It Bad?

What is keyword stuffing? Keyword stuffing is a spammy SEO technique that involves using a keyword at a high frequency on a web page in order to rank better for that keyword. In the early days of the internet, keyword stuffing was quite popular. Nowadays, it is an outdated technique that can actually hurt your rankings. Here’s an… Read More »

Keyword Difficulty: Why It Is Important in SEO?

Everybody knows that the search volume of a keyword is an essential SEO metric. But it’s equally important to know what it takes to rank for that keyword. That’s why every keyword research tool operates with a metric called Keyword Difficulty. In this guide, we’ll take a closer look at what it is, how it’s calculated and why… Read More »

What Is Google Keyword Planner and How to Use It?

What is Google Keyword Planner? Google Keyword Planner (formerly Google Keyword Tool) is a free tool that is part of the Google Ads suite. Its main aim is to help you find the right keywords for your Google Ads campaigns. Despite the fact that it is a PPC tool, it is often used for SEO purposes, mainly due… Read More »

Keyword Tripod Rule: How to Choose Keywords for SEO?

So you’ve opened a keyword research tool and found hundreds of keywords you could target. Now what? Keyword research is much more than just finding new keyword ideas. You need to analyze them and pick the ones you’ll actually use in your content strategy. Luckily, there’s a simple rule that will help you remember the key factors you… Read More »

What Is Keyword Mapping & Its Benefits (+ Examples)

When you are starting a website, you might feel a little bit lost about how it should be structured. What should be the home page? What categories should it contain? And which pages should you even focus on? Luckily, there is a solution that should help you with that – the keyword map. Let’s just jump right into… Read More »

SERP Analysis: How to Outrank Your Competitors

Modern SEO is more than just keywords, backlinks, and technical stuff. It requires a deeper understanding of the search engine, how it displays content in the SERP and why it prefers some websites over the others. In this article, we will take a look at how you should perceive SERPs and how to use them to your advantage… Read More »

What Is Local Keyword Research & How to Do One?

Local keyword research is a crucial part of SEO for any business that offers physical products or services in a particular region or city. In other words – if you are not appearing in Google Search, how can people in your area find your business (or even know that it exists)? In this article, we will therefore take… Read More »