Hands down.. without on-page SEO you can’t bring more traffic or online visibility to your blogs.It’s not about optimizing your blog posts 100% for the search engines to drive organic traffic.It’s all about how much value you provide to your readers.
So the way to use on-page SEO tips to rank high within the search results to drive targeted traffic to your blog posts?
On-page SEO is mainly divided into four categories
- URL
- Content of the page
- Image alt text and
- Title tag
Here are two simple steps to practice the best on-page SEO optimization to rank well.
Step 1: Know your specific keywords before writing even a word
Step 2: Use these keywords all over the page (without making it hard to digested by your readers i.e. stop keyword stuffing).
Let’s dive into the small print without much ado.
On-page SEO tips to follow
#1. Title tag and rich snippets are vital in on-page SEO
If you are optimizing the blog posts for search engines, first take care of your title tags, because they weigh more on search engines and Google bots find it extremely it to categorize your posts accordingly when your title tags are embedded with the right keywords.
Always make sure to have your primary keyword in the title tags.
Heading tags like H1, H2 and H3 plays key role in bringing more search engine traffic to your blogs, use them wisely, instead of using the same keywords on your h1, h2 and h3 tags, use relevant keywords to make your optimization look naturally.
“Meta description” is another key think about on-page SEO, because it displays 140 characters within the search results. So whenever someone Googles for your keywords, they do read your rich snippets (or meta description) to decide whether or not to click on your links.
If the meta description is embedded with the specific keyword along with the curiosity among the content, you will more likely to receive tons of traffic to your posts from the search results.
#2. Content of the page
Great content is always helps you get more likes, comments, shares and links. Without writing great content, it’s difficult to bring people’s attention to read your posts.
Spend time on research and analyzing your competition and always come up with unique blog post ideas that solve your prospects problems.
#3. URL structure and usage of targeted keywords
Do you know that your URL structure creates a lot of attention to both readers and search engines (when it’s done right)??
Always optimize your URL structures and never change them once they are done (it gives dead or broken links allover your blogs). So before hitting the publish button on your blog posts, include your primary keyword in the URL to make it easy for the crawlers to understand what your post is all about.
Interlinking to your posts can also improve your search engine rankings as you are providing the reasons to crawlers to crawl your old archives to better index your posts.
#4. Image alt text
Google search traffic not only comes from ‘web search’ results, it also comes from the ‘image search results’. If you have appealing images with the proper keywords, you will tend to get more users attention, thus more traffic flowing through your sites.
#5. Keyword density and relevancy
2 to 3% keyword is ideal for the web pages to rank better in the search engines. Keyword density is although an important factor in on-page SEO, but it shouldn’t be excessively done just for the sake of getting more traffic from search engines.
Instead of using same keywords allover your pages again and again, use relevant keywords that make your pages look naturally. This way you will be able to get more traffic from the search engines as you are targeting more keywords for the same page.
Bonus on-page SEO tip: Make sure that you are using sitemaps for your sites to better index your posts by the search engine crawlers.
If you are using WordPress, this plugin will do all the things for you. This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog.
With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.
So what on-page SEO tips you are already following? Please share your thoughts in the comments.