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The strategic planning for online marketing work carried out from home includes some essential principles, which must be followed. If you don’t, you will hardly be able to achieve productivity equivalent to the time you dedicate to the elaboration of new themes.

Working at home, with all the time for yourself, with no one to control you, can be an attractive alternative. However, the biggest challenge we face in these situations is to be able to produce what we need. But we often come to the end of the day and if we ask ourselves, “what did I do today”, we conclude that very little has been created.

They are the “mails” that send us, the sites that suggest us, the plot we fall into with Facebook or Stumbleupon, Twitter or MySpace, YouTube or Bebo, etc. 

It is the dispersion of thought in the search for any information, that we are going to diverge from the starting point in such a way that we forget what we were looking for. none of this is familiar to you?

strategic planning

Everyone who works at home feels these concentration problems. Without it, it is difficult for us to create something new. And it is not surprising to come to the conclusion that we will hardly be able to establish our own business working on the computer if we do not know how to create work routines that allow our business to be built in a consistent and permanent way.

From experience, the strategy to follow the necessary path for day-to-day, is to establish a written plan, with defined times and that you must post next to your computer right in front of your eyes:

• Start your workday by creating what is necessary for your business to succeed. When you turn on your computer, be immune to external disturbances, without a cell phone or interruptions. For an hour straight do what you need to create daily. Stop for 10 minutes and exit the computer. Go back to work again if you feel the work is paying off. If you have a blog, you know that it is important to create new content frequently. Do it at this time, every day, and you will see that your work is quickly recognized.
• Spend an hour a day trying to create “links” to your website. This task is essential to consolidate an affirmation of your name and capabilities. Enter forums of your specialty, participate with relevant comments, search for blogs related to your activity, create links with these partners to try to get “appreciation links”.
• Do not check your mails more than once a day. Escape that mousetrap that destroys your productivity. Preferably set a fixed time for this task, but do not let it spill over to the time you intend to dedicate to other accomplishments.

With this simple planning you will see your productivity soar. Remember the Pareto principle (or the 80/20 law) that applied to what interests us here, says that 20% of your work (that first hour of the day) produces 80% of your income. Or that after having fulfilled your strategic planning, it is no longer very serious that its dispersion takes you away from what brings you revenue.

How to sell products in times of economic crisis

The sale of products in times of global economic and financial crisis obeys some golden rules in order to be successful.

Regardless of the difficulties that many families go through worldwide, there is always a market for many different items. The choice of the most suitable products to be sold at these times must be carefully made. Only then can you be sure that you are not going to target an audience that is not receptive or at the moment is not interested in what you want to sell them.

The richest are those who are least affected by crises, even if they are of a financial or equity market nature. Thus, luxury products or aimed at a high-income audience are a good choice as they will be less sensitive to economic fluctuations.

Other requests that are bound to continue to be satisfied are those related to the fulfillment of basic needs. Food, clothing, and housing are some of those things that people will have to continue to spend money on, even if they want to cut superfluous expenses. They may reduce their consumption in whatever is easier for them, but they will always have to find a bed to sleep in, clothes to dress and leave the house and food to give to their children.

Therefore, to achieve better sales in times of crisis, you must follow these steps:

Focus on those sectors that may be least affected by spending cuts.

Take advantage of the greater disclosure needs that certain businesses need, in view of market competition for the same customers.