e-commerce has emerged as a viable and alternative shopping mode for people who are getting addicted to its conveniences. This has resulted in an e-Commerce web development boom in the last few years.
However, an online business owner needs to equip his site with suitable measures to get the desired amount of traffic and revenue. Employing effective SEO measures is essential for any website nowadays and doing so may fetch the required number of visitors to an online store.
However, converting a large number of visitors to customers is what e-store owners should opt for. This has paved the way for conversion SEO in e-commerce marketing strategies.
SEO strategies for e-commerce website
A web development firm catering to clients that sell products and services online should learn ways to identify revenue-generating keywords. Fortunately, there are a number of web analytics software, both paid and free, that can be used for analyzing keyword relevance and popularity.
Using specific keywords yields better results. For example, a store selling sports apparel and garments should use keywords like “Nike basketball t-shirts” than just sports t-shirts to attract niche buyers. Getting the right type of keywords will help online stores in getting a higher amount of visitors and prospective customers in the long run.
Besides, it will diminish the bounce rate and hike the time visitors spend on a site. This eventually will boost that site’s ranking in search engine results.
seo proposal for ecommerce website
Ecommerce solutions need to keep an eye on web traffic to find out which key phrases are attracting the majority of web users. This can be subject to change and behavioral patterns of online buyers do get affected by several factors.
This can also help them in understanding which products and services are being preferred by online buyers more and they can adapt their product catalog accordingly.
Web development firms should focus on SEO marketing by using high conversion keywords and discarding low conversion churning keywords. It may not be easy and can also take up a lot of time. However, its results are worth effort and expense.
An e-store selling specific products should include provision of product comparison. Nowadays, web users have become more conscious and they would not buy anything on impulse in most cases. They tend to compare sites and products before zeroing in on a particular one.
It also makes sense to include product reviews by other users on a website. Online buyers look for credible sources and they take sites with user reviews to be credible.
An eCommerce website should focus on content apart from offering discounts and promo codes to hike the visitor conversion rates. Online buyers prefer those e-stores that offer detailed product descriptions with images and do not just copy and paste content from the brand website.
It is also prudent to use product demo videos on these websites as these help first-time buyers and curious users. It may be helpful when a company is launching a new product.
Ecommerce website owners can think of resorting to Google Product Search for increasing conversion rate and online sales. Google Product Search is used by lots of internet users worldwide who look for the best product deals online.