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What is The SEO Google Dance? 2020

July 22, 2020 by admin Leave a Comment

As with any good web developer, the ability to time the changes Google Dance will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor.

Welcome to the world of “Google Dance”. The Google Dance is simply that the predetermination of when the actual update will commence.

What really happens is Google Dance out spiders to crawl the Internet, usually done to DNS (Domain Name Servers), upon spidering all of the available tables it begins to go through each individual site and updates the content on to Google.com.

What is The SEO Google Dance? 2020
What is The SEO Google Dance? 2020

Thus if you watch your rank on the Google Toolbar, you can tell when your overall page rank has changed.

Understanding SEO and what is necessary to improve your overall ranking. Webmasters have been looking for ways to increase the odds of guessing when the next spidering would commence.

Google Dance? 2020

There are various versions and servers that go out and crawl thousands of servers at a time, it takes time to relay and decipher this information back to the web server that Google.com pulls its information from.

Some vendors have created programs that actually go out to the data centers themselves to find out approximately when the last index was kicked off. Depending on the information returned from the trace the exact time and date are pinpointed.

Is there really that much of an advantage to doing it this way? It depends, if you have a vital update that you want to optimize your site, you may want to know when the last time Google visited your site for content to keep information fresh and relevant.

There are many data centers that Google uses to spider across the world. Each center has a specific region it covers and all the information is gathered in aggregate and returned back to populate Google.com. With this many data centers the chances for continuous indexing is good, but not guaranteed.

Google Dance – Got Spiders?

Many internet marketers blow mountains of start-upcash on their websites just trying to break into search engine rankings. I was one of these internetmarketers.

I spent cash on get-rich-quick submission servicesthat claimed they would submit my page to thousandsof seach engines. . .for a small fee. I spent moneyto get registered with big name search engines.I even spent money on search engine optimization services.

And then I waited. . .

I waited to see SOME response–any response–from allof this work I had done. I waited for the spiders to reach my pages and rank my page for everyone to see. I waited for my blown marketing funds to comeback to me in profits. . .

But they never did. The spiders took weeks. Thepage rankings were dismal. I was ready to give up.

And then I received this vital piece of informationfrom a fellow marketer: the more links you have onbigger websites, the faster your page is spidered. . .

That’s right: Since search engines rank higher-PRsites more often, they will find your page a lot fasterif you get your link on a highly-trafficked website!

Not only will they find your site faster, but they willalso return to it faster and rank it for FREE. This is allin addition to receiving a huge PR boost for havinga link on a high-PR site.

So. . .

If you haven’t done it already, slap some metatags on your site that are optimized for your content. Makesure you use keywords that are repeated multiple timesin the text of your website, so that your pageswill rank higher for relevency.

What is The SEO Google Dance? 2020
What is The SEO Google Dance? 2020

Now begin your hunt for high-PR websites to post yourlink on. You can start by going to google and searching for your specific service or product in quotes to find high-PR sites in your category.

You’ll find out quickly that there are a number of waysto get your link on these websites. Some of them willagree to do a main-page link exchange for free. Otherswill allow you to submit articles along with a resourcebox that will give you a link on their website. And otherswont allow you to work with them at all unless you havespecial qualifications or a high page-ranking.

If you have a free product, like an eBook or some software, you can give away free downloads on a high-PR site. Justplace an ad on the site with a link back to your website,where they can receive the free download. You can findthese sites by googling phrases like “free contentdirectory.”

There are plenty of ways to bring in traffic with searchengines without paying hefty registration fees. Start searching today. Find the big sites and get your link outthere!

You may use this article for reprint if it remains unaltered and includes the author information and resource box. 

Filed Under: SEO Guides Tagged With: describe the situation google dance, google dance 2019, google dance 2020, google dance for me, google dance party, google docs, google gravity, how to make google dance

Search Engine Marketing 101 For Corporate Sites

July 22, 2020 by admin 1 Comment

When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as google.com, yahoo.com, msn.com, and many others.

Some people are looking for your website. So how do you capture people searching for what your site has to offer? Through techniques called search engine marketing (SEM).

This tutorial is foundational information for anyone looking to implement search engine marketing. This tutorial will also help you understand how the search engines work, what SEM is, and how it can help you get traffic.

What is a Search Engine?

All search engines start with a “search box”, which issometimes the main focus of the site, e.g. google.com, dmoz.org, altavista.com; sometimes the “search box” is just one feature of a portal site, e.g. yahoo.com, msn.com, netscape.com.

Search Engine Marketing 101 For Corporate Sites
Search Engine Marketing 101 For Corporate Sites

Just type in your search phrase and click the “search” button, and the search engine will return a listing of search engine result pages (SERPs). To generate SERPs the search engine compared your search phrase with information it has about various web sites and pages in its database and ranks them based on a “relevance” algorithm.

Search Engine Classes

Targeted audience, number of visitors, quality of search, and professionalism is what determines a search engine’s class. Each search engine typically targets specific audiences based on interest and location. World-class search engines look very professional, include virtually the entire web in their database, and return highly relevant search results quickly.

Most of us are familiar with the major general search engines; google.com, yahoo.com, msn.com. A general search engine includes all types of websites and as such are targeting a general audience. There are also the lesser-known 2nd tier general search engines; zeal.com,ask.com,whatyouseek.com. The primary difference is that 2nd tier engines are lesser-known and generate significantly less traffic.

There are also several non-general or targeted search engines that limit the types of websites they include in their database. Targeted search engines typically limit by location or by industry/content type or both.

Most large metro areas will have local search engines that list local businesses and other sites of interest to people in that area. Some are general and some are industry-specific, such as specifically listing restaurants or art galleries.

Many other targeted search engines list sites from any location but only if they contain specific types of content. Most webmasters are familiar with webmaster tools search engines such as; webmasterworld.com, hotscripts.com, flashkit.com and more. There are niche SEs for practically any industry and interest.

Search Engine Models

There are two fundamentally different types of search engine back ends: site directories and spidering search engines. Site directory databases are built by a person manually inputting data about websites. Most directories include a site’s url, title, and description in their database.

Some directories include more information, such as keywords, owner’s name, visitor rankings, and so on. Some directories will allow you to control your website’s information yourself others rely on editors that write the information to conform to the directory standards.

It is important to note that most directories include directory listings as an alterative to the search box for finding websites. A directory listing uses hierarchal groupings from general to specific to categorize a site.

Spidering search engines take a very different approach. They automate the updating of information in their database by using robots to continually read web pages. A search engine robot/spider/crawler acts much like a web browser, except that instead of a human looking at the web pages, the robot parses the page and adds the page’s content it’s database.

Many of the larger search engines will have both a directory and spidering search engine, e.g. yahoo.com, google.com, and allow visitors to select which they want to search. Note that many search engines do not have their own search technology and are contracting services from elsewhere.

For example, Google’s spider SE is their own, but their directory is and Open Directory; additionally aol.com and netscape.com both use Google’s spider SE for their results.

There are a few other search engine models of interest. There are some search engines that combine results from other engines such as dogpile.com and mamma.com. There are also search engines that add extra information to searches such as Amazon’s alexa.com, which uses Google’s backend but adds data from its search bar regarding tracking traffic to the site.

Getting In

One of the most important things to understand about the SE database models is how to get into their database and keep your listing updated. With a search directory, a submission needs to be done to provide the directory all the information needed for the listing.

It is generally recommended that this be done by hand, either by you or a person familiar with directory submissions. There are many submission tools available that advertise they automate the submission process. This may be fine for smaller directories but for the major directories, manual submissions are worth the time.

Not all search directories are free; many charge a one-time or annual fee for review. Many of the free search directories have little quality control. For free directories you may have to submit your site several times before being accepted.

There are three different methods for getting into spidering search engines; free site submission, paid inclusion and links from other sites. Virtually all spidering SEs offer a free site submission. For most, you simply enter your url into a form and submit.

Paid inclusion is normally not difficult, except for the credit card payment. For free site submission, there is no quality control. The SE may send a spider to your site in the next few weeks, months, or never.

Typically with paid inclusion you will get a guarantee that the page you submitted will be included within a short amount of time. The other standard way to get included is to have links to your website from other web pages that are already in the SEs database. The SE spiders are always crawling the web and will eventually follow those links to find your site.

Once you are in a search engine database, you might change your site and need the search engine to update their database. Each directory handles this differently; generally each database will have a form for you to submit a change request. Spidering search engines will eventually find the change and add your updates automatically.

Getting High Rankings

Getting into a search engine database is only the first step. Without other factors you will not rank in the top positions, a prerequisite for quality traffic. So how do you get top positions? You can pay for placement with sponsored links that is covered in the next section. To place well in the free, organic SERPs, you will need to perform search engine optimization.

Search engine optimization is one of the most complicated aspects of web development. Each search engine uses a different algorithm, using hundreds of factors, that they are constantly changing, and they carefully guard their algorithm as trade secrets.

Thus no one outside of the search engines employ knows with 100% certainty the perfect way to optimize a site. However, many individuals called search engine optimizers have studied the art and derived set of techniques that have a track record for success.

In general, there are two areas to focus on for top rankings; on-page factors and linking. On-page factors mean placing your target keywords in the content of your site in the right places. The structure of and technologies used on your website also play a role in on-page factors. Linking, refers to how other website’s link to yours and how your site links internally.

Search Engine’s Marketing Offerings

Search engines in the early days of the web were focused solely on serving the visiting searcher. They worked to capture as much of the web as possible in their database and provide fast relevant searches. Many early website owners learned to reverse engineer the relevancy algorithms and to make their sites “search engine friendly” to get top rankings. They were the first search engine optimizers, manipulating the search engine’s natural or organic SERPs as a means of generating free web traffic.

Often times these optimized sites compromised the integrity of the SERPs and lowered the quality for the searcher. Search engines fought, and continue to fight, to maintain the quality of their results. Eventually, the search engines embraced the fact that they are an important means for marketing websites. Today most search engines offer an array of tools to balance website’s owners need to market while maintaining quality for the searcher.

You can generally break search engine marketing tools into free and for-pay. Realize these classifications are from the search engine’s point of view. Effort and expense is required to setup and maintain any search engine marketing campaign.

Organic rankings are still one of the most important ways to drive quality traffic. Search engines now seek to reward ethical, high-quality websites with top rankings and remove inappropriate “spam” websites.

While organic rankings can produce continual free traffic, it takes time from an experienced individual to achieve optimum results. Additionally, organic placement offers no guarantees, it generally takes months to get listed and can be unpredictable once listed.

Some search engines offer services that add more control to your organic campaign. Most of these services will list / update your site faster or will guarantee that all essential content is listed. For integrity reasons, no major search engine offers higher organic rankings for a fee.

Search Engine Marketing 101 For Corporate Sites
Search Engine Marketing 101 For Corporate Sites

If you need top rankings quickly, pay-per-positioning (PPP) is the most popular way to go. PPP rankings appear in normal organic SERPs but are usually designated as “sponsored listings”. PPP listings use a bidding process to rank sites.

If you are the top bidder, e.g. willing to pay the most per click on a given phrase, you will have a top placement. The 2nd highest bidder is two; the next is 3 and so on. While most PPP works using this model, some search engines offer modifications such as Google’s AdWords where bid price and click-through rates are both factors for positioning.

Search Engines have many other marketing tools, such as search specific banner ads; listings on affiliate sites and more.

Getting Started

The majority of websites have sub-optimal search engine marketing. Most sites have no effective search engine marketing and are continually missing out on valuable leads.

Many other websites are too aggressive, wasting money on low value traffic or harming the functionality of their site due to over optimization. Too many sites are even paying money and receiving no results because they have trusted unethical or inexperienced search engine optimizers.

All SEM campaigns should start with a strategic evaluation of SEM opportunities based on return on investment (ROI). You need to assess how much each lead is worth for each keyword phrase and determine which SEM tools will achieve the best ROI for the phrase.

You also have to decide how much you want to do in-house vs. retaining an expert. A qualified expert will typically produce better results faster, but the high expenses may destroy the ROI. Often it is best to work with an expert as a team, the expert to develop the strategy and internal staff to perform implementation and ongoing management.

Tom McCracken is the Director of LevelTen Design, a Dallas based e-media agency. He has over 14 years of experience in software engineering and marketing. He has developed solutions to improve custom service and communications for some of the worlds largest companies.

With an education in chemical engineering and economics from Johns Hopkins University, his background includes; web and software development, human factors engineering, project management, business strategy, marketing strategy, and electronic design.

Filed Under: Search Engines, SEO Guides Tagged With: search engine marketing can also be called what, search engine marketing examples, search engine marketing ppt, search engine marketing services, search engine marketing tools, search engine marketing tutorial, search engine optimization, types of search engine marketing

How To Design A Search Engine Friendly Website

July 21, 2020 by admin Leave a Comment

There are many websites that fail to target their required traffic, Search Engine Friendly even if they’ve had some search engine optimization work done. One of the main causes for this is simply because the website isn’t to search engine friendly.

This is a basic essential that needs to be incorporated into the design of all websites at the outset? think of it as the foundation for establishing your search engine optimization strategy.

This article aims to highlight the areas a web designer should think about and incorporate into their design for maximum search engine effectiveness:

1. Search Engine Friendly Pages

It is important that when you design your website you not only bear in mind what your website requirements are, but also what the requirements are for search engines. Best way to approach this is to remember that search engines don’t really care about how nice or complicated your graphics or flash movies are, or how snazzy your javascript is.

How To Design A Search Engine Friendly Website
How To Design A Search Engine Friendly Website

Instead, search engines look at the code behind your page. Therefore if you want to impress a search engine, then your code needs to be nice and easy to read. Now from this, I don’t mean adding ‘comment’ tags and breaking the lines of code up with spaces, but to ensure that the elements the search engine is interested in, i.e. Title tag, Description tag,

Keyword tag (these days only some search engines really use the keyword tag), Alt tag, are readable near the beginning of the code. Search Engines don’t like wadding through lines and lines of javascript to get to the core areas that can help you page’s ranking. Therefore careful planning and positioning of your page elements is required.

TIPS:

– If you’re using a table for laying out your page then make them simple and not too complex.
– Avoid using frames.
– If you need javascript for navigation purposes, then use smaller scripts to call up the bulk of the javascript from a different file.
– Think twice about how to use graphics? make them relevant to your content and use the Alt tag for all images.
– Position the main content of the page before the images, or at least with the images nested between the text.

2. Keywords

Having good keywords is one of the most important areas to consider when designing a website/webpage.

One of the best tools for this is Wordtracker (www.wordtracker.com), which allows you to identify good competitive keywords for your pages.

In general the range of keywords associated to your pages can be very extensive therefore for good concentration and prominence of keywords it is advisable to carefully select the top 10-15 keywords. You can always export the results to Excel and try out other competitive keywords if the ones you selected initially do not produce any noticeable benefits.

TOP TIP:
Wordtracker offer a one day subscription to their service from which you can squeeze nearly 2 ? days worth of use! Here’s how ? Sign-up for the service on the evening of Day 1 (the service will be available almost immediately so you can start searching for your competitive keywords straight away). You will also be able to use the service for the whole of Day 2 and strangely for the whole of Day 3! Enough time to get some good keywords for a lot of pages!

3. Content

Many search engines look at the main body of the page and identify keywords and phrases that are used within the text.

TIP:
Use competitive keywords relevant to the purpose of the page within the main body of the page. Always try and ensure that the keywords are prominent within the text body, i.e. they appear near the beginning of the page, they are defined using the ‘heading’ tag, they are typeface in bold, or they are used as hyperlinks.

4. Page Title

This is arguably one of the most important areas of a page and needs special attention to ensure that a good title is selected.Similar to many other areas of designing a search engine friendly page, the Page Title should also have a good keyword which describes the page content.To keep within the limits of many search engines the number of words for the Title shouldn’t exceed nine.

How To Design A Search Engine Friendly Website
How To Design A Search Engine Friendly Website

5. Page Description

Another important area to work on for good ranking is the Page Description.This is the text found under the META Description tag and is displayed to users in the search results. Again, it is a good idea to pay attention to the use of good keywords when writing the description, which should be short (not more than 20-25 words) and sells your page before the user has even opened it!

6. Graphics

We’ve covered the use of graphics briefly above, emphasising the importance of using an Alt tag containing the relevant keyword(s).Although the use of images can be nice and very appealing to a website, it is also important to bear in mind that they shouldn’t overpower the textual content of your page. As a general rule of thumb it is best to stick to a 70/30 ratio (70 text/30 images).

7. Site Map

A Site Map is a fantastic way for search engines to find all your juicy pages on your website. There are many free Site Map tools available on the web that’ll create your site map instantly.

8. Navigation Links

Navigation links to other pages on your website should be nice and easy. There are some engines which find it difficult to navigate through to the other pages on your website if the nav bar is too complicated, e.g. complicated pop-ups, use of flash, etc. Therefore if your site does have complicated navigation then it’s always a good idea to implement simple text based hyperlinks to your common pages at the bottom of every page on your website.

Following the basic suggestions above will help lay the foundation to apply further good search engine optimisation advice which will make the difference in your overall search engine ranking.

This finer area of SEO is beyond the realm of this document and will require further investment based on individual needs.

Filed Under: Search Engines, SEO Guides Tagged With: best seo website design, how to design a website that is seo friendly, how to do seo for website step by step, how to improve website design, search engine optimization, seo friendly website design guidelines, what are the top 3 techniques for web design to boost seo, what makes a website search engine friendly

Choosing a Good domain name isn’t always so simple

July 20, 2020 by admin Leave a Comment

So you need a Good domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?

What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name.

First off, what is a Good domain name and why would I want one?

A good domain name makes our lives much easier when surfing the internet. You see, all computers on the internet are actually referenced with what is called IP addresses. On the internet, IP addresses are four sets of numbers that serve like street addresses allowing two computers to talk over a network. An example of an IP address is the one for Google.com.

Choosing a Good domain name isn’t always so simple
Choosing a Good domain name isn’t always so simple

It is 216.239.39.99. If you enter this IP address into the address bar of your browser it will bring you to Google’s home page in that very same way that typing www.google.com would get you there. Unfortunately, we humans have difficulty remembering our phone numbers let alone so many digits for all kinds of sites. That’s one of the main reasons domain names were invented.

Domain names make it easy for us humans to remember how to find a site. Most people know Google.com and anyone familiar with the internet knows that to reach Google, you simply type www.google.com in your address bar and you are transported to their website. The same goes for Disney.com, Microsoft.com, CNN.com, etc?

Now you would think that choosing a domain name would simply be a matter of choosing something that is unique and that people would remember. The problem with that approach is that most of us don’t have the money needed to turn our name into a brand name on the mass market. Most of us need to rely on our prospects reaching our website through other means. The best of these are search engines.

Choosing a good domain name for your site starts with the main keywords you have chosen to focus on for your website. Before you launch your business, you should conduct some preliminary research online to determine which keywords have the most traffic and the least number of other websites competing for that particular keyword.

Some tools that help in this are the Overture keyword suggestion tool and Wordtracker.com. Both of these tools will give you a rough idea of how much traffic each of your chosen keywords will likely get each month. This helps to determine which keywords to focus on.

Should you choose a domain name that includes your main keywords?

In most cases, the answer is yes. Google and to some degree Yahoo both give you a small boost for your domain name. If your domain name happens to contain your targeted keywords, your domain name will help you in your quest for higher search engine rankings.

Now if you do everything else wrong, having your main keywords in your domain name will not magically catapult you to the top of the listings. Many other parts of your site must be working for you as well. Other things you can do to improve rankings are beyond the scope of this article.

Choosing a keyword-rich domain is a smart business move.

For some sites, it could be the edge they need to move up a few spots in the search engines. When choosing a keyword-rich domain name, you may want to consider hyphens between your keywords. An example is cheap-airline-tickets.com. Current research trends for Google and Yahoo suggest that hyphens are the only way to separate keywords within a URL that will give you a rankings boost.

Why not simply choose your company name? Simple. Is your company a household name? Are you so dominant in a category that people have stopped referring to the generic name of your category and use your brand name like Kleenex has for tissue paper? If so, register your company name. If not, register a keyword-rich domain wherever possible.

You may be thinking, “But I already own a domain name that is my company name. Should I go and register a new domain and point it to the same site? The short answer is no.

Years ago, you could improve your rankings on search engines simply by setting up lots of doorway pages and having them all link back to your home page with all kinds of domain names. That tactic nowadays can backfire. You are better off optimizing individual pages within your existing website than you are creating a whole bunch of “fluff” sites just to increase rankings.

The technique I suggest above is really best suited for brand new business ventures. If you still have not registered your domain name for that special online business you are about to start, then make it keyword rich wherever possible. If you have already launched your business, you’ll just have to take advantage of this information next time you start another online venture.

Filed Under: SEO Guides Tagged With: best domain name generator, best domain names ever, best domain names list, domain name search, good domain names examples, good website names list, google domains, short domain name generator

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