SEO vs. SEM: What Are the Differences?

Online marketing is no rocket science. But if you’re just getting into it, SEO and SEM might still be confusing terms to you. The answer to the common question “What is the difference between SEO and SEM?” depends on what definition of SEM you prefer. So let’s start with that… What is SEM? Search engine marketing (SEM) is… Read More »

Keyword Search Volume: Why It Matters in SEO?

What is keyword search volume? Keyword search volume refers to a number of searches for a given keyword during a selected time frame (usually a month). In most keyword research tools, the number of searches is an average value based on the last 12 months. Why should you care about search volumes? The search volume of a keyword… Read More »

A 7-Step SEO Strategy for More Organic Traffic (2022)

Content and SEO are interconnected. Not even the best optimization will help your site if the content sucks. (pardon my French) That’s why search engine optimization is not only about “using HTTPS” or “getting authoritative backlinks”. At its core, SEO is about producing great content and getting it closer to people. In this guide, we’ll take a look… Read More »

9 Free Keyword Research Tools (That Aren’t Junk)

Let me start with a warning: This list does not feature ALL free keyword research tools out there. You definitely won’t find QuestionDB here, which is listed in so many posts although it gives you *amazing* 9 keyword suggestions in their free version. And don’t even get me started on Soovle… 😀 (although I love the 90s vibe)… Read More »

WordPress SEO: A Detailed Step-By-Step Walkthrough

Is WordPress good for SEO? The answer is quite simple: WordPress is as good for SEO as you make it. The whole thing is fully in your hands. Of course, there are some things that make WordPress great for SEO, namely: It is designed with basic SEO and UX principles in mind It makes optimizing the website easy… Read More »

LSI Keywords: Why They Don’t Matter for SEO

Let’s cut right to the chase: Latent semantic indexing (which is what LSI stands for) is a real thing. LSI keywords? Nothing more than an SEO myth… Of course, you may ask: Then why are you even bothering to write a post about LSI keywords? Fair question. Here’s why: It’s important to dispel the myths around LSI keywords… Read More »

The Most Useful Google Search Operators for SEO

Google advanced search operators can be a GREAT time-saver. You probably know a couple of them. But are you using their full potential? In this post, we’ll guide you through the most important search operators that actually work and show you how to use them effectively for: Competitor research Guest blogging prospecting Quick insights on the analyzed website… Read More »

What Is Keyword Stuffing in SEO & Why Is It Bad?

What is keyword stuffing? Keyword stuffing is a spammy SEO technique that involves using a keyword at a high frequency on a web page in order to rank better for that keyword. In the early days of the internet, keyword stuffing was quite popular. Nowadays, it is an outdated technique that can actually hurt your rankings. Here’s an… Read More »

Crawling & Indexing: How Google Checks Websites?

What is crawling? Crawling is a process that allows search engines to discover new content on the internet. To do this, they use crawling bots that follow links from the already known webpages to the new ones. Since thousands of webpages are produced or updated every day, the process of crawling is a never-ending mechanism repeated over and… Read More »

Keyword Difficulty: Why It Is Important in SEO?

Everybody knows that the search volume of a keyword is an essential SEO metric. But it’s equally important to know what it takes to rank for that keyword. That’s why every keyword research tool operates with a metric called Keyword Difficulty. In this guide, we’ll take a closer look at what it is, how it’s calculated and why… Read More »